In 2025, I’m turning 10! By johanna

Wishing you a dazzling year 💥 May 2025 be filled with creativity, joy, and dedication ❤️

Because sewing is all of that and so much more.

This year already holds special meaning for me: today, my little brand is celebrating its 10th anniversary!!

I can hardly believe it 😲. What started as a side project alongside my beloved job quickly became my full-time passion. Just one year after its launch, I took the leap and devoted myself entirely to this venture.

So much has happened in 10 years! Highlights include: 70 patterns thoughtfully developed, countless late-night work sessions, hundreds of methods perfected, thousands of hours of labor, kilometers of fabric cut and sewn, even more rolls of pattern paper and muslin prototypes used, a revamped website, a loyal team of experienced professionals (pattern maker, web developer, graphic designer, seamstress, photographer, and translator), incredible suppliers—all within a 15 km radius—and, yes, plenty of stress, but also immense pride to have built this from a blank page ✨

And most importantly… a community of over 95,000 loyal customers, around 100 retailers worldwide, nearly 70,000 Instagram followers, 15,000 YouTube subscribers, and 9,000 Facebook followers. It’s unbelievable 😍!

You are at the heart of everything I do. So thank you for your loyalty and trust. I’m so excited to continue this beautiful journey with you!

To celebrate this milestone as it deserves, surprises will be sprinkled throughout the year.

But in the meantime, from January 10th to January 19th, I have a special treat for you!

For every purchase of PAPER PATTERNS:

• 1 FREE leather label & charm kit with the purchase of 1 paper pattern
• 1 FREE set of 4 woven labels + 1 leather label & charm kit with the purchase of 2 or more paper patterns

For every purchase of PDF PATTERNS:

• Enjoy 10% off with code 10ANS 💥

So, are you ready to join me for the next 10 years?

I’d love to hear what changes or improvements you’d like to see at L’Atelier. And I’d be delighted to know what my brand means to you.

Please share your thoughts in the comments—I can’t wait to read them ❤️

Warm regards,
Johanna